Our Team

Willie Pienaar, Group CE

Although Willie has extensive experience in the formal legal sphere, he considers himself a ‘reformed lawyer’. While working as an advocate in Cape Town, Willie witnessed first-hand the shortcomings of traditional legal practice. Driven by his desire to transform legal services, as well as his entrepreneurial spirit, Willie has led many initiatives introducing effective and efficient ADR programs.

A practicing mediator and arbitrator, Willie worked closely with the insurance cluster to pioneer a new way of settling insurer disputes which has seen significant gains in both efficiency and efficacy for the organisations.

Willie is passionate about the use of IT as an enabler and was a founder of NuvaLaw. He sees his role as CE as an opportunity to put his experience in ADR, his love of innovation, and a desire for access to justice to good use – for both companies and the consumer unlocking the potential of the digital economy.

When he is not working he loves running and walking his dogs and spending quality time with his family and friends.


Willie Pienaar
Group CE
Joubert Steyn
Commercial Director
Joubert Steyn, Commercial Director

As the Nuvalaw Commercial director, Joubert takes  responsibility for Business Development, Sales and Finance. Joubert, a chartered accountant by trade,  has worked his entire career at the confluence of technology, business and finance.

Before investing in  Nuvalaw, Joubert was a partner in a merger and acquisitions advisory business, focusing on cross border transactions.

Joubert served in a number of C-suite roles at South Africa’s largest health insurer, including head of technology and head of strategy and business development.

Joubert started his career as CFO and later Africa Region head in one of South Africa’s most successful fintech startups.

Joubert also co-founded and led Africa’s first Green Power trading business. Joubert enjoys mentoring upcoming entrepreneurs and helping them think through strategic pathways.

Outside of work, Joubert and his family spend their time in the mountains and oceans of his native Cape Town.

Deon Botha, Head of Operations

Deon heads up operations at Nuvalaw and is responsible for Service Development and Service Delivery. His focus on quality of service and information security is a critical success factor of the Nuvalaw online settlement platform.

He is a B.Comm graduate with Honours in Computer Science, an Open Systems pioneer and an active proponent of collaborative computing. His legal process engineering experience spans over 25 years with a particular focus on high-volume settlement systems in the insurance industry.

He has also been active in the securitisation of property investment using active contract and credit management principles, and has managed a large global DevOps unit for a LSE-listed telecommunications group.

Deon is a keen mountain biker, an apprentice sourdough bread baker and enjoys cooking and entertaining with friends and family.


Deon Botha
Head of Operations